Volkswagen font html license#

вЂњHaving a typeface that we can use in both our communication and our products is a new quality for Volkswagen. With regard to modern technical standards and criteria such as space, legibility, multi-lingualism, and cross-media practicability, this typeface is perfectly suited to use in digital and mobile media. Angles, edges, and curves create visual bridges and a pleasant flow.

As in the distinctive Volkswagen vehicle design, form and function harmonize to create a unified whole. The typeface family radiates dynamism, modernity, and the human touch, and thus creates an optimal brand fit between the look of the type and the character of the brand. The exclusive typeface was developed in collaboration with the typographer Hannes von DГ¶hren in two distinctions, вЂњVolkswagen HeadвЂќ and вЂњVolkswagen TextвЂќ.

Volkswagen font html license#

The use of a proprietary typeface also contributes to cost-efficiency, allowing the company to avoid license payments for unlimited user rights. As a key component of the brandвЂ™s look and feel, the typeface has now been reworked and updated. And as the Volkswagen brand has continued to develop over the years, its look has always grown with it. The increasingly digital cockpit design means that brand elements such as the typeface are becoming more prominent inside the vehicle, for example in the instruments and infotainment systems. Ongoing digitalization and globalization place new demands on a holistically integrated brand image. It will be rolled out successively according to production cycles. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles, thus contributing to the high recognition of the brand. Beginning, the carmaker will communicate in a new visual dialect around the world and across all media. MetaDesign, GermanyвЂ™s leading brand agency, has taken the Volkswagen brand typeface to a new level.

MetaDesign and Volkswagen give the Volkswagen brand a new signature What do you think? Do you even care? I certainly do and if it means that shitty вЂњAutoвЂќ text on the light switch will be gone then I will be very pleased! You can compare the two above and below, with the old style on the left and the new world order displayed on the right. MetaDesign has been working with Volkswagen since 1994 and launched the old fonts back in the late 1990s and is also responsible for the new designs, which radiate вЂњdynamism, modernity, and the human touchвЂќ. Gone is the still very functional and successful VW Headline and VW Utopia fonts, in use since 1997, and in comes the new VW Head and VW Text fonts. Maybe they didnвЂ™t, but what they have done is launch two new fonts to take the brand into the future.

Maybe Volkswagen read my little typography rant published to Instagram after my Autostadt visit back in April (see below).